If you buy a PlayStation Store Card at Famima, you will get a "socks" voucher. A mysterious campaign again

FamilyMart has launched a campaign on the PlayStation Store Card on May 3rd. By purchasing the target PlayStation Store Card during the period, you can get "socks".

The campaign developed in FamilyMart this time is that you can get a free voucher by purchasing the target POSA card. A POSA card is a paper card displayed at the store. It is not a product that is printed and issued in a family, but a card sold at stores as a product. The target POSA card is a PlayStation Store Card 10,000 yen and 15,000 yen ticket. In this campaign, PlayStation Store Card 1100 yen, 3000 yen ticket, 5000 yen ticket, gift pack (2200 yen ticket) are not eligible.

And one of the free vouchers is available in the Convenient Wear socks. CONVENIENCE WEAR is a clothing brand developed by FamilyMart. It is free to exchange socks with a fixed price of 429 yen including tax. The free voucher is printed on one receipt per purchase of the target POSA card. The campaign will be held until May 16, and will be exchanged from May 17 to May 30.

By the way, the question is why the PlayStation Store Card comes with "socks". In fact, similar campaigns were also conducted in 2021 (related articles). In November 2021, FamilyMart conducted a campaign for PlayStation Store Cards and Nintendo Paid Cards. By purchasing the target POSA card, it was possible to exchange 30 paper cups and 20 melamine sponge.

The socks handled in this campaign are the main products of the clothing brand CONVENIENCE WEAR developed by FamilyMart. As of March 24, 2022, one of the items to be exchanged, the total number of more than 1.4 million copies is sold. Other products that are handled are women's short socks rose pink, green, murasaki, and men's short socks emerald blue and lime yellow. Both are new products that will be developed from the spring and summer of 2022. It may be considered that you are using a POSA card campaign to promote your own brand. I also bought a PlayStation Store Card and got a free voucher. At that time, when I asked the staff "Why socks are exchanged", they answered that they didn't know.

The campaign to get a free socks voucher is being implemented until May 16th. The exchange is possible from May 17 to May 30.